Advertising Strategy

The first advertisement that I found in support for Trump was an attack ad that was directed at Hillary Clinton. Having any basic knowledge of what was going on during the campaign, this T.V. ad was nothing out of the norm for Donald Trump. He took great strides to make sure that his running partner for the President of the United States was seen as this "evil" person that would not protect our country in the way it needed to be. In this attack ad, Donald Trump points out the emails that Hillary had kept secret. Eventually the commercial goes into attacking Clinton for strengthening ISIS along with calling Americans "deplorable". This ad perfectly represents the type of politics that we saw throughout the 2016 presidential campaign. Both candidates were focused on trying to diminish one another's image with slander and backlash. Watching this advertisement I came to the realization that this ad could be and image ad as well as a issue ad. During the commercial Trump attacks Clintons policies and claims that is the reason why ISIS has become so powerful, which is an issue attack. Then, Trump goes on to show a clip of Clinton calling Americans deplorable which is an attack on who Clinton is as a person or her image. We get both sides of the spectrum that make for such a fierce ad.

Next we have an advertisement that is centered around what Donald Trump can do for the hard working citizens of the United States. Definitely in the realm of a candidate positive image, Trump attempts to convey the message that he is one of the people. That he is someone that understands the working class people and the freedoms that they should have in their every day lives. This message is something that was seen throughout the campaign, seen as an advantage over Hillary who Trump claimed to be a "crooked politician". Another thing to note of this television ad is the use of military themes throughout the 8 minute advertisement. Military recognition was one of Trump's big issues

that he felt was being neglected. Donald Trump did such a good job at marketing towards the lower, white class of American workers. In this T.V. advertisement they interview hunters to get their perspective on Hillary Clinton. To no surprise, they feel that their needs will not be met with Clinton and that Trump would assure them the rights they feel were established when this country was created. This ad is an image ad, trying to establish that relatability that voters felt with the now President of the United States.

Although this image is not an advertisement in the typical sense, I think the Donald Trump "Make American Great Again" hat is worth mentioning. This hat became the key to Trumps image and what every supporter became known for. The hat was used as sort of an advertisement for the loyal supporters of Trump. An object that became almost a polarizing image that had a weird look to it,  a hat that looked similar to a railroad conductors hat. The idea to make hats for the campaign was a great idea and advertised Trumps slogan throughout the U.S.

My final advertisement is a serious online advertisement put out by the Trump administration. Going off a sort of scare advertising tactic, Trump promises to "take this country back". Similar to the T.V. ads that I looked at, President Trump during the 2016 campaign felt that there was something wrong with the current political state that America was facing at the time. This ad is most certainly an image ad that portrays Trump as this strong leader that will get America headed in the direction that it needs to go. Trump did an excellent job throughout the campaign trail of conveying strength to his loyal voters who were tired of politicians being "politically correct" and making promises that they couldn't follow through with. Donald Trump ended up being the winner that no one expected, through ways that we had never seen before as a country.