The first advertisement that I found in support for Trump was an attack ad that was directed at Hillary Clinton. Having any basic knowledge of what was going on during the campaign, this T.V. ad was nothing out of the norm for Donald Trump. He took great strides to make sure that his running partner for the President of the United States was seen as this "evil" person that would not protect our country in the way it needed to be. In this attack ad, Donald Trump points out the emails that Hillary had kept secret. Eventually the commercial goes into attacking Clinton for strengthening ISIS along with calling Americans "deplorable". This ad perfectly represents the type of politics that we saw throughout the 2016 presidential campaign. Both candidates were focused on trying to diminish one another's image with slander and backlash. Watching this advertisement I came to the realization that this ad could be and image ad as well as a issue ad. During the commercial Trump attacks Clintons policies and claims that is the reason why ISIS has become so powerful, which is an issue attack. Then, Trump goes on to show a clip of Clinton calling Americans deplorable which is an attack on who Clinton is as a person or her image. We get both sides of the spectrum that make for such a fierce ad.
Next we have an advertisement that is centered around what Donald Trump can do for the hard working citizens of the United States. Definitely in the realm of a candidate positive image, Trump attempts to convey the message that he is one of the people. That he is someone that understands the working class people and the freedoms that they should have in their every day lives. This message is something that was seen throughout the campaign, seen as an advantage over Hillary who Trump claimed to be a "crooked politician". Another thing to note of this television ad is the use of military themes throughout the 8 minute advertisement. Military recognition was one of Trump's big issues
that he felt was being neglected. Donald Trump did such a good job at marketing towards the lower, white class of American workers. In this T.V. advertisement they interview hunters to get their perspective on Hillary Clinton. To no surprise, they feel that their needs will not be met with Clinton and that Trump would assure them the rights they feel were established when this country was created. This ad is an image ad, trying to establish that relatability that voters felt with the now President of the United States.
Although this image is not an advertisement in the typical sense, I think the Donald Trump "Make American Great Again" hat is worth mentioning. This hat became the key to Trumps image and what every supporter became known for. The hat was used as sort of an advertisement for the loyal supporters of Trump. An object that became almost a polarizing image that had a weird look to it, a hat that looked similar to a railroad conductors hat. The idea to make hats for the campaign was a great idea and advertised Trumps slogan throughout the U.S.
My final advertisement is a serious online advertisement put out by the Trump administration. Going off a sort of scare advertising tactic, Trump promises to "take this country back". Similar to the T.V. ads that I looked at, President Trump during the 2016 campaign felt that there was something wrong with the current political state that America was facing at the time. This ad is most certainly an image ad that portrays Trump as this strong leader that will get America headed in the direction that it needs to go. Trump did an excellent job throughout the campaign trail of conveying strength to his loyal voters who were tired of politicians being "politically correct" and making promises that they couldn't follow through with. Donald Trump ended up being the winner that no one expected, through ways that we had never seen before as a country.
Like many of his tweets, Trump refers to this "FAKE NEWS" that has baffled as many as it has intrigued. There has never been a politician that has used social media, particularly Twitter in Donald Trump's case, that has made a political candidate so polarizing and talked about. Trump's tweets divided our nation more than we ever thought possible. Look at the replies to his tweets and it is almost all backlash or people in defense of the backlash Trump is getting. We are in a new era of politics that the internet age has brought to our nation whether we like it or not. President Trump has changed how we will look at social media use in any political race, big or small. As easy as it would be to talk about Donald Trumps Twitter I need to move onto the other social media outlets Trump uses.
Looking in depth to the
polling numbers is something that I have never done for any election while I
have been alive. So why wouldn’t the first election polling I look into be one
of the most divisive in history. Every poll one looked at had Hillary Clinton
winning, it seemed like an almost guarantee that she would become the first
woman President of the United States. While expectations were high for a
monumental day in history, no one was paying attention to the undecided voters
that were being overlooked by the organizations that were doing the polling.
As you can see from the
chart above, Clintons margin was way over calculated while now President Trumps
was way under calculated. While this exit poll may be a little bias considering
it was taken from CNN, it is still shocking of how off they were on the margins
of victories for certain states. That goes for some of the states that Hillary
Clinton won and some of the states that Donald Trump won. Taken from
fivethirtyeight.com “The cacophony of
headlines about how “CLINTON LEADS IN POLL” neglected the fact that these leads
were often quite small and that if one poll missed, the others potentially
would also. As I pointed out
on Wednesday, if Clinton had done only 2 percentage points better across the
board, she would have received 307 electoral votes and the polls would have “called”
49 of 50 states correctly”. This is a staggering statistic the article gives us
to show just how tight knit this race was. It seemed set in stone that Hillary
Clinton would win by a landslide when no one was paying attention to the small
percentage points she was winning in plenty of states.
Young voters is not where Hillary missed her mark in the polls as seen from the bar graph above. She failed to look further into the other voters that she was missing, the older white generation that arguably won the election for Trump.
After having learned more about polling in the past week or two, it is no
easy task to get accurate polling statistics. In the most recent case involving
Trump and Clinton it came down to the polls forgetting about the undecided
voters in some states that led to the shift in momentum towards Trump and an
eventual win. I would start by asking people what they wanted to see in a
candidate. As basic of a question as it is, you can delve deeper into what that
person sees in the two candidates along with whether they might be swayed one
way or another. Getting into too many specifics of what types of questions you
would ask is hard considering that I would ask questions based around a person’s
voting history and what they want out of a presidential candidate.
Polling is key to our political nature of today. Everyone wants to be aware
of what is going on around them and needs immediacy in this day and age. That
doesn’t go for every American but a majority wants to be updated as quickly as
possible of what lies ahead for the political world. Polling lets us get an
image of where we are as a country, what types of people are located where and
why they vote for the candidates they do. Some choices for a certain
demographic are obvious while others are harder to see.
